Who Owns 22Bet Kenya

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2 December, 2023 (UPDATE 16 May, 2024)
5 minutes to read

Sports betting has been on an exhilarating journey of growth and excitement in Kenya over the past decade. It’s become the go-to platform for passionate sports enthusiasts, offering a thrilling array of sports events, from beloved football matches to high-energy volleyball games and fast-paced basketball showdowns, among many others.

22Bet is one of those sportsbooks offering all the above to Kenyan punters 24/7. The bookmaker has risen as one of the most popular in recent years. Curiosity often gets the better of bettors, leading them to ask a burning question: “Who owns this bookmaker?” This article will break everything down, from the company’s owner to the bookmaker’s history.

Who Owns 22Bet?

who-owns-22bet_ Who Owns 22Bet Kenya

Regarding the owner of the company,  it’s crucial to understand the key players in the game. Marikit Holdings Ltd is at the helm, while TechSolutions Group powers the platform’s operations. But what about the rules of engagement for Kenyan bettors? That’s where the BCLB (Betting Control and Licensing Board of Kenya) comes into play, ensuring fairness and responsible gambling.

Now, here’s where it gets intriguing. Despite our best efforts to unveil every detail, 22Bet Kenya retains an air of mystery. Our search for comprehensive legal documents and detailed company information has hit a roadblock, leaving us with limited data. The identity of the CEO remains concealed.

Why all the secrecy, you wonder? Well, 22Bet Kenya operates as a private company, and with privacy comes… you guessed it, limited public data. So, while we may not have all the answers, one thing’s for sure – 22Bet Kenya keeps the world of online betting captivating and enigmatic.

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To learn more about the sportsbook, read our full 22Bet bookmaker review.

Which Country Owns 22Bet?

Understanding a bookmaker’s base of operations is more than just knowing an address; it’s an essential aspect of trust and transparency. Regarding 22Bet, their registered office is Mavrikios Court, Office 15, Cyprus.

But why does this matter? Let’s break it down:

  1. Trustworthiness: The jurisdiction of registration speaks volumes about a company’s credibility. It’s like a stamp of approval, indicating that the company adheres to specific regulations and standards.
  2. Access to Information: Knowing where a company is based makes it easier to access information about its operations, track record, and legal standing. It’s about being an informed customer.
  3. Contact in Need: Having a specific address can be crucial in case you encounter any issues or need to reach out for support. It’s your direct line of communication.

In the world of online betting, transparency and trust are paramount. So, having the registered office address of a bookmaker like 22Bet is not just a formality – it’s a sign that they’re committed to operating responsibly and being accountable to their customers.

History of the Company

22Bet has been a prominent player in the online betting scene for more than six years now. The company was officially registered in 2016, and it was in the following year, in 2017, that it introduced itself as 22Bet. Since then, it has steadily gained popularity as a preferred platform for African punters seeking top-quality entertainment.

What truly sets the platform apart is its unwavering commitment to trustworthiness and security. Over the years, it has managed to keep customer complaints to a minimum, clearly indicating its dedication to providing a smooth and secure betting experience. With state-of-the-art security measures, you can confidently place your bets on the platform.


Many sportsbooks recognize the value of associating with famous athletes and coaches to boost brand awareness. 22Bet is no exception and has embraced this trend wholeheartedly. Notably, New Zealand cricketer Brendon McCullum recently joined forces with 22Bet, becoming one of the faces of the brand. This collaboration has garnered significant appreciation from sports enthusiasts and cricket fans alike.

However, 22Bet’s roster of ambassadors continues. The bookmaker proudly boasts football legend Emmanuel Adebayor, another iconic figure representing their brand. This partnership is a source of pride for the company and its players, as they are honored to have such a legendary athlete as part of the 22Bet family.

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While the mystery surrounding the individuals behind this brand may raise some questions, 22Bet delivers an enjoyable betting experience to its players. The operator holds legal licenses from BCLB (Betting Control and Licensing Board of Kenya), which should provide some reassurance. If you’re willing to set aside any concerns about the transparency of 22Bet’s ownership, it’s worth trying the platform. 

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12 February, 2024 (UPDATED 16 May, 2024)
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